Build the rhythm

A title’s entrance, its time on screen and the relationship between image and sound shape how a message is communicated. Motion supports that flow.

Think about the format

Vertical and horizontal pieces need different framing. Planning adaptations from the start helps preserve hierarchy and respect the original material.

Rows of crops with Romerica Agro-Food Distributor branding and a Spanish introduction, from the Romerica Teams video.
Frame from the Romerica Teams video, shown as a static reference for horizontal framing. The complete piece is linked from its project page.View project: Romerica Teams

Review before delivery

Readability, proportions and brand consistency remain essential when everything moves. The final review should consider the complete piece and how its message reads at each stage.

A hand over river water with a translucent graphic composition, from the EMC Square presentation video.
Frame from EMC Square’s video about solar energy. A static reference for reviewing framing and message clarity.View project: EMC Square