The challenge
B2B Negocios
Brand applications · Content · Events
Brand applications and digital communication for business, technology and event content.
The direction
Logo applications, product compositions and message hierarchies adapted to brand, technology and event artwork.
The work
A selection bringing together brand applications, product visualization and digital communication.
The brand across different surfaces.
In my collaboration with B2B Negocios, I develop graphic artwork from guidelines and content provided by management and marketing. These applications show how the identity adapts to different surfaces and proportions.
Contrast on a dark cover.
On the notebook, the white brand sits on a dark cover with a subtle background image. Space around the symbol and name keeps identification as the main element, while the spine carries a secondary application.
A message that follows the format.
On the insulated bottle, the composition takes a vertical reading direction: the phrase dominates the body and the B2B Negocios signature appears at a smaller scale. White on red connects text and brand through direct contrast. The surface changes how space and hierarchy are distributed.
Campaigns and events
Editorial newsletter
Brand applications and digital artwork for ERP, B2B Golf Open and B2B News.
Next project
Supplynity
