Equilibria Elite Gym

Visual direction · Social content

Equilibria educational artwork about correction and safety in training.

Dynamic visual communication for artistic gymnastics. Color, photography and typography connect educational content, community messages and information about services.

The challenge

Maintain a consistent identity across educational and commercial messages.

The direction

The brand’s blue and pink, energetic headlines, sports imagery and a clear content hierarchy.

The work

A recognizable visual style for communicating the gym’s different activities.

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Gold Academy / Gold Store

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